Once there was just porn, and it was mostly about men looking at women, sensual, erotic images of the female form, and then, all-of-a-sudden, porn exploded into new areas, until almost everything had morphed into porn of one kind or another.

Food was an early area to be reimagined as neu-‘porn’. We used to just eat the stuff, not photograph it, well… most of us. But with the advent of social media and blogging, food porn took on a new mainstream lease of life beyond the coffee table book: amazing 12 ingredient smoothie > iPhone snap > Instagram. Check. 11.07 AM Danish pastry, attractive cafe interior, seductive morning sunlight > iPhone > Twitter. Check. The ritualised pre-mealtime photo sessions for social media — alluring lighting, shuffling the table contents around to improve the aesthetic > Snapchat. Check. Vlog. Check. Total food pornification. What was a simple pleasure, a simple moment — pornified.

We use to admire those gadgets, marvel how that Walkman was so tiny, and how the construction was so well engineered — wow, this miniaturisation thing the Japanese have pulled, isn’t it just fantastic? And that was it. Let’s use the damned thing already. But no, not now. Not now that technology has turned into gadget porn. Cue images of shiny, ‘lickable’, perfect looking devices, not a speck of dust anywhere, fresh from the packaging, photographed on a granite rock, or a weathered oak beam. Gadgets, objects of desire, sensualised, magical, always alluring, going beyond functionality: the personification of what we want, the sum of our desires. Oooh, the mesmerising and shiny symmetry. It looks so alluring. Do we need it? Probably not, but it seems to shiny and clean and enticing.

And then there’s gun porn; guns used to be photographed like products from a cheap ’80s mail-order catalogue, but now they’re a celebration of some pseudo-religious, anti-urban, great American outdoors lifestyle. It’s morphed into another porn genre, with its own sub-genres: Old American West lifestyle, Urban Survival, Wilderness Hunter, Law Enforcement Officer, etc — in America, guns are commonly incorporated into ‘outdoors porn’, which includes everything from designer camping equipment, retro fireside kit, truck porn, to wilderness porn.

This is kind of convenient because wilderness porn even has a place for those makeshift abodes, sans plumbing, sans central heating, where it’s back to crackling log fires and grass covered roofs: the chic fusion of lumberjack man meets architectural connoisseur… cabin porn.Yes, even the humble hut in the middle of nowhere, tastefully kitted out with chick or cutely retro-basic knickknack — and photographed on a stunning Medium Format Phase One camera (camera porn anyone?) — can be pornified: transformed from the apparently ordinary and unassuming and functional, into the over-ritualised, fetishised object of consumer or lifestyle worship.

Because that’s what this is all really about — turning things that functionally exist for a purpose into packaged sensation — commercialised opportunities, content marketing, desktop wallpaper, visual inspiration, representations of a lifestyle, of desire. Transforming functional stuff, that mostly exists for a purpose, into something more than it should be, overemphasising its place in the importance of things. Like any porn addict: seduced by form, but forgetting to actually live.